Welcome to Annielytics!

You may be wondering to yourself, What exactly is an Annielytics? The term actually started about four years ago as a joke on Twitter and kind of stuck because my name is Annie, and I really grok on data, especially web analytics data. It’s almost as if I became one with data. Like that old Reeses Peanut Butter  Cups commercial. “You got your chocolate in my peanut butter—.

Yeah, okay. Shifting focus … Visitors to my site generally fall into one of three categories:

  • You’re a marketer who can’t get enough of my data visualization, SEO, and analytics tutorials. If so, class is always in session!
  • You’re a marketer needing to learn how to create sexy reporting dashboards using the Google Analytics API. If so, my Annielytics Dashboard Course, which started as an in-person seminar but then moved online (by overwhelming demand), is just what the data doctor ordered!
  • You heard from the grapevine I’ve created a monster marketing tools resource for my fellow marketers (hundreds of tools). It’s all true. Best of all, it’s a Google Doc, so you can save your own copy and add your own tools.
  • You need to figure out campaign tagging and are looking for the largest guide on the web. You’ve come to the right place!