• DEFINITIVE GUIDE TO CAMPAIGN TAGGINGThis comprehensive guide includes a video, Google Spreadsheet that auto tags your links, sample campaign strategy, and multiple custom reports. Check it out!
  • ANNIELYTICS DASHBOARD SEMINARSIn this three-day seminar you'll learn how to create dynamic dashboards using the Google Analytics API - and even marry them to your data from your databases and/or Google Spreadsheets!
  • TOOLS FOR MARKETERSIf you're a marketer, this list of hundreds of tools, organized by task, is a must-have resource. Best of all, it's a Google Doc, so it's regularly updated and you can spawn off your own copy.
  • PIVOT TABLE TUTORIALCreating and manipulating pivot tables is, hands down, the most important Excel skill every marketer needs to know. Overcome your intimidation with this easy-to-follow video tutorial.
  • REGEX TUTORIAL FOR NEWBSDo you work with analytics data? If so, you need to learn the dark art of regular expressions. Regex should not be a skill only practiced among the elite, technical marketers. I make it easy to understand for anyone who wants to learn.
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Welcome To Annielytics!

You may be wondering to yourself, What exactly is an Annielytics? The term actually started about four years ago as a joke on Twitter and kind of stuck because my name is Annie, and I really grok on data, especially web analytics data. It’s almost as if I became one with data. Like that old Reeses Peanut Butter  Cups commercial. “You got your chocolate in my peanut butter—.

Yeah, okay. Shifting focus …

Visitors to my site generally fall into one of three categories:

  • You’re a marketer who can’t get enough of my data visualization, SEO, and analytics tutorials. If so, class is always in session!
  • You’re a marketer needing to learn how to create sexy reporting dashboards using the Google Analytics API. If so, I will soon be bringing my three-day Annielytics Dashboard Seminar online. You can sign up to be notified when it is available.
  • You heard from the grapevine I’ve created a monster marketing tools resource for my fellow marketers (hundreds of tools). It’s all true. Best of all, it’s a Google Doc, so you can save your own copy and add your own tools.
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