My name is Annie Cushing, and I love everything to do with making data sexy. Let’s face it: Every business has limited resources and wants to apply those resources as wisely as possible. But we’re also busy and have a bajillion to do items nipping at our heels on a daily basis.
That’s why I started this blog. I’ve played just about every role one can play when it comes to creating and promoting content online. I’ve written it, edited it, marketed it, optimized it, acquired links for it, emailed about it, pimped it on social media, you name it. And all those things are just fabulous. BUT if you don’t measure it, how will you know what you did right, what you could have done better, and what each of your audience segments wants more of? And if your data is ugly, you run the risk of not motivating others to take the actions you want them to take based on your data.
Right — you don’t. Are you picking up what I’m putting down here?
I will give you practical strategies to help you put your data in stilettos and make it work the pole. I’ll show you how to use tools like the ubiquitous Google Analytics, as well as various tools that help you analyze social media success and even competitive intelligence. (That’s when you’ll have to buckle your seat belt and return your tray to its upright position.
My goal is to make my blog posts short and easy to digest. If you want more you can follow my data-oriented posts on Search Engine Land.