The Annielytics Dashboard Course Is Live!

I’ll keep this brief. As I predicted in this post, the Annielytics Dashboard Course is now live! We’ve been working around the clock to take the footage from my last live seminar and bring it online. What Drove Me I’m not going to repeat what I’ve already written at length in my last blog post […]

Annielytics Dashboard Course Coming To A Living Room Near You

At the request of many in the marketing community, I decided to move my three-day dashboard course online. And you can be alerted when it’s available by signing up via the form at the bottom of this page (if you’re more the shut-up-and-take-my-money type). UPDATE: It’s live. Check it out, yo! Why This Course? First off […]

How To Clean Up Google Analytics’ Content Reports

One of the basic tenets of SEO is the handling of non-canonical URLs. Countless posts have been written on the topic, and it’s a topic that’s discussed at probably every Internet marketing conference. Yet when it comes to our analytics, my experience has been that typically little-to-no attention is dedicated to keeping our content reports […]

When Good Data Goes Bad: An Expose On Profile Filters In Google Analytics

UPDATE: To answer a common question, if you put different subdomains, for example, in different profiles (now called views), all hits to subdomain pages outside the view you’re working in will show up as (not set). I see these pesky (not set)’s show up most commonly in content reports. However, if you have your subdomains (following the […]

Video Walkthrough Of An Excel Dashboard

I hesitate including this video in a blog post because it’s primarily promotional and was created for my seminar landing page. But I decided to blog about it because, promotional intent aside, it gives a good overview of how you can use the Google Analytics API to pull together a reporting dashboard. A Tale Of […]