As many of you know I recently published a DIY, self-guided audit template. Although I know I could have easily charged over $1,000 for this 140-page checklist and template — replete with boilerplate text and 90+ explainer images — I decided to offer it at a rock-bottom price of $195. Some colleagues thought I was crazy, but I decided when I produced it that I wanted to get this into the hands of small- to mid-size business owners and startups, who would never be afford a site audit that generally costs between $5 – $20k.
Affordable Dashboard Course Options for SMBs
That experience triggered a bit of a Robin Hood reaction in me, and I started to think about how I could do the same thing with my dashboard course. You walk a fine line when you reduce the price on a product people have already bought for full price, so I thought though if there was any way I could trim the course down to the most popular features to justify slashing the price.
New Lite Course: $295
And that’s exactly what I did. I removed the weekly office hours but kept everything else. So you still get access to all of the videos, the workbook, the Excel practice file, the Analytics Canvas files, and all three dashboards that you can easily apply to your data. That allowed me to offer an overhauled lite version for $295.
You can still buy the basic course and get 40 weeks of access to me for one hour every week. Office hours are offered Sundays at 3pm Eastern Time. This is because I have customers all over the world, and the feedback I received early on was people couldn’t attend office hours during their workday. Since a one-hour hangout with me is $200, this is an $8,000 value. (I’ve yet to have more than two attendees at a time, and they have been able to ask me anything; there are no restrictions on the topics of these office hours.)
By the end of the course you will be able to build dynamic dashboards that update with a single click of a button and look like the ones below:
Mini Courses: $95
For those who just want to learn Google Analytics or just Excel for marketers, you can also purchase a mini course at $95 each. For the Google Analytics mini course, you’ll have access to that part of the workbook, as well as 6+ hours of Google Analytics videos. And for the Excel course, you’ll have access to the Excel portions of the workbook, the charting practice file we went through, and 6+ hours of Excel videos.
Guided Course: $995
Since the Guided Course has been a popular option because of the four hours of personalized instruction, I didn’t want to do away with it. But I did reduce the price by removing the office hours option, which allowed me to reduce the price by $1,000.
I’m not going to make this a sales page. You can learn all of the details about the updated course options on the updated pricing page.