Hack To Get Organic Landing Pages Data In GA Without Sampling [VIDEO]

I hate sampling and try to avoid it at all costs. I recently discovered, after Google Analytics’ Acquisition reports got shuffled around, that the Organic Landing Pages report (which I use almost daily) is subject to sampling. Not sure if this is new or something I just haven’t noticed before. It’s a standard report and shouldn’t get […]

How To Import One Spreadsheet Into Another In Google Drive [VIDEO]

At YourTango, I work with an editorial team. And editorial teams love working in Google Docs. I’ve never seen so many in my life. But managing them can be a bear because sometimes you have to have multiple Google Docs open in different tabs to provide context for the research you’re doing. So I’ve been exposing […]

Why Google Analytics’ User Metrics Are BS [For Most Sites]

TL;DR: User/visitor-based KPIs have never reflected actual users. They’ve only ever reflected clients (IOW, the combination of device and browser you visited the site from), making reporting on them a waste of pixels. Continuing my series on dimensions in Google Analytics, I want to address the most misunderstood of them all: the User Type dimension. This dimension […]