Whoever engineered the Date format for Google Analytics’ latest version has probably never actually tried to chart it out inExcel . Today’s date would show up as 20121118. And, of course, since that’s not a valid date format, Excel interprets it as text.
Formula To Use
Or you can copy and paste this and replace H7 with the cell address that contains the first date in your column:
Breaking It Down
Date: The DATE function follows this format: DATE(year,month,day).
Year: This says, “Go into H7 and grab the four left-most characters.”
Month: This says, “Go into H7 and grab the middle two characters. Oh, and it starts at the fifth character. No need to thank me. Just trying to be helpful.”
Day: This says, “Go into H7 and grab the two right-most characters.”
To copy the formula down the column just double-click on the bottom-right corner of the cell containing the formula (in my case K7) or grab the fill handle (same bottom-right corner) and drag it down the column.
Wait Just A Second … Where’s The Year?
Very observant! Yes, there’s no year in any of the dates in Column K. You can decide exactly how you want your dates to show in cell formatting options. Learn more in this post on custom date formatting in Excel.
Google Analytics Has A Date Dimension???
You can learn more about data formatting in my Annielytics Dashboard Course, a video course that will teach you how to put your data in stilettos and work the pole.