How To Create Pivot Tables In Excel [VIDEO]

video tutorial for pivot tables in Excel

By popular demand, I’ve created a video walk through of how to create and customize pivot tables. If you haven’t use pivot tables, they are especially useful in large data dumps exports, such as those you get from analytics applications like Google Analytics, Screaming Frog exports, and link reports (e.g., Open Site Explorer, Majestic, and Ahrefs).

Why? Because you can easily move data in and out of your pivot table, which is especially useful in forensic data dives, where you’re trying to diagnose an issue with a site.

What’s Covered In The Video

I cover how to:

  • prepare your data by formatting as a table
  • insert the pivot table
  • structure your data in columns and rows
  • move around values
  • layer row labels
  • customize pivot table labels (the easy way)
  • group data in columns or rows, e.g., dates by month, quarter, or year
  • include multiple values without trashing your pivot table
  • insert a report filter drop-down menu
  • change the report layout to one that’s less cramped

The Video

Download File

If you want to follow along, you can download the Excel file I used in this video. There’s a tab with the raw dataset, as well as one with the final pivot table.

Learn More

You have several options to learn more:

For more beastly data visualization tips, check out out my Annielytics Dashboard Course offerings.


  1. Marcin Lejman says

    A fantastic overview of pivot tables. I use them a lot in my keyword research projects but your step by step explanations still come handy. Thanks for your effort!

  2. Bill Bean says

    One of my greatest regrets in life was not mastering Excel early. It’s on my list of things to learn this year along with Spanish. Pivot Tables are still “over my head”, but your video just became a training session for me. Thanks for doing this!

  3. says

    Thank you for writing this Annie! I know I’ll be using this as a resource :) Loved this as a refresher for Pivot tables – you make it seem so darn easy!

  4. says

    Hi Annie. I saw you at #mozcon 2013. I’ve just used this video to create a pivot chart of orders over days for a client of mine. You are Gold. Thankyou.

  5. says

    Hi Annie, thanks so much for this! Really funny that I was watching this this morning and needed to use Pivot Tables for the first time in a consultancy meeting! Thanks so much!

  6. Brenda says

    Excellent video! I love the clear explanations and tips that you provide. I searched for a couple of hours looking for the best video to show the basics. I found it! I can’t wait to get to work tomorrow and begin working with pivot tables. Thank you very much!

  7. Irina says

    Hi Annie, the video is great. I tried to download the excel file but I keep getting ‘Access to this link has been disabled’ notice. Can you please enable it again.

    • Annie Cushing says

      It still works for me, and I haven’t had any other complaints. Maybe try opening it in another browser?

  8. says

    Thanks, Brian! I’m so happy it’s helped you. Pivot tables are fantastic for turning raw data into actionable insights, esp if you combine them w/ pivot charts. Unfortunately, it’s only an option for PC, not Mac, but if you’re on a PC, you’re in luck.

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