Killer KPIs: Turning Data Into Gs

If you had the good fortune of attending the Interactivity Digital conference, here are the slides and links from my presentation. I talked about a handful of off-the-beaten-path KPIs you should be monitoring for both organic and paid campaigns.

You can either access the links from within the presentation or get them from this bitly bundle.

Also, you can get the dashboard with all the reports used in the presentation. Just be logged in to your Google Analytics account and choose what profile(s) you want to apply it to.



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