Below is my presentation from SearchLove Boston. I talked about several ways marketers get ripped off from receiving credit that is due them because of damning errors in how their analytics data is being collected and reported on. And then I provide a few simple strategies on how to take that credit back.
I also shared a Google Doc (I know, I’m getting predictable) that saves you the trouble of using the URL Builder tool. You can create your own copy by visiting the doc. If you want to use this Google Doc for yourself, log in to Google, then choose File > Make a copy.
If you want to get the links shared in the presentation, you can either get them from the presentation or from this bit.ly bundle.
And that should do me on conferences for a while. Next up with be SMX Advanced, where I’ll be talking about making your data work the pole, and MozCon, where I’ll be talking about breaking up with your keyword-based KPIs. (Someone has to be the bearer of bad news!)
To learn more strategies for claiming credit on your Google Analytics wins, check out my DIY Analytics Audit Template.