I Make Data Sexy
If you had the good fortune of attending the Interactivity Digital conference, here are the slides and links from my presentation. I talked about a handful of off-the-beaten-path KPIs you should be monitoring for both organic and paid campaigns. You can either access the links from within the presentation or get them from this bitly [...]
This isn’t new news by now, but I released a Google Doc with hundreds of tools that marketers can use. To make tools easier to find/use, I broke the doc down by task instead of the tools themselves. How It’s Organized The spreadsheet is broken into 14 categories: SEO Analysis Domain Links Keyword Competitive Analysis Tracking [...]
The title of this post is falls short a bit because, as ubiquitous as Google is, their algorithm updates aren’t the only events that may affect your site’s performance in the search engines. My SEO Calendar GCal Anyway, to keep abreast of these changes, I created a Google Calendar in 2010 to help me monitor [...]
Find duplicate content within seconds with this one report in Google Analytics. Learn how to find it and what to do to eradicate it for good.
Not seeing traffic for organic keywords you’ve worked hard to rank for? Google Webmaster Tools Search Queries Report will give you clues as to why.
But enough about me ...
My renewed goal in this blog is to provide marketers with bite-size tips, strategies, tricks, and warnings in the pursuit of gathering and visualizing data. Basically, I ask myself, "Could this possibly make a marketer's job easier? If so, could it be digested in 5 minutes max?" If the answer to both those questions is yes, I go for it.
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