Annielytics http://www.annielytics.com I Make Data Sexy Sun, 13 Apr 2014 23:53:55 +0000 en-US hourly 1 http://wordpress.org/?v=3.8.3 How To Find Text Within Text In Excel #FunctionFriday http://www.annielytics.com/blog/excel-tips/find-text-within-text-excel/ http://www.annielytics.com/blog/excel-tips/find-text-within-text-excel/#comments Fri, 28 Mar 2014 17:29:59 +0000 http://www.annielytics.com/?p=2085 Update: Based on questions I’ve received, I added the Misc Notes section to the end of this post. Continuing with our #FunctionFriday series, today we’re going to explore how to use the IF, SEARCH, and ISNUMBER functions together to find text (aka a string) inside other text for classification purpose. What Excel really needs is […]

The post How To Find Text Within Text In Excel #FunctionFriday appeared first on Annielytics.

]]>
http://www.annielytics.com/blog/excel-tips/find-text-within-text-excel/feed/ 0
Three Marketing Examples Of The OFFSET Function [VIDEO] http://www.annielytics.com/blog/excel-tips/three-marketing-examples-of-the-offset-function-video/ http://www.annielytics.com/blog/excel-tips/three-marketing-examples-of-the-offset-function-video/#comments Fri, 07 Mar 2014 13:00:36 +0000 http://www.annielytics.com/?p=2049 Continuing with our #FunctionFriday series, today we’re going to talk about the OFFSET function. And I demonstrate three uses of the OFFSET function at the very end of the post. What Does It Do? The OFFSET function allows you to scoop up data to use in other functions. Excel gives you the ability to tell […]

The post Three Marketing Examples Of The OFFSET Function [VIDEO] appeared first on Annielytics.

]]>
http://www.annielytics.com/blog/excel-tips/three-marketing-examples-of-the-offset-function-video/feed/ 4
21 Real-World Examples Of Concatenating Marketing Data In Excel http://www.annielytics.com/blog/excel-tips/17-real-world-examles-of-concatenating-marketing-data-in-excel/ http://www.annielytics.com/blog/excel-tips/17-real-world-examles-of-concatenating-marketing-data-in-excel/#comments Fri, 21 Feb 2014 13:00:18 +0000 http://www.annielytics.com/?p=2022 Hey! Welcome to another edition of #FunctionFriday! One of Excel’s Swiss army knives for marketers is the ability to concatenate things and stuff. Oh, and if you’re new to marketing geek speak, concatenate just means to stitch together. We just make words multi-syllabic so we can charge more for our services. Two Approaches Excel gives […]

The post 21 Real-World Examples Of Concatenating Marketing Data In Excel appeared first on Annielytics.

]]>
http://www.annielytics.com/blog/excel-tips/17-real-world-examles-of-concatenating-marketing-data-in-excel/feed/ 27
Easiest Way To Calculate Percent Delta in Excel http://www.annielytics.com/blog/excel-tips/easiest-way-to-calculate-percent-delta-in-excel/ http://www.annielytics.com/blog/excel-tips/easiest-way-to-calculate-percent-delta-in-excel/#comments Fri, 14 Feb 2014 14:00:59 +0000 http://www.annielytics.com/?p=1983 When To Use It A bedrock of marketing is the calculation of percent change. (Real analysts call it percent delta … just so you know.) We use these to show month-over-month (MoM) and year-over-year (YoY) changes in data, and they should be in every reporting dashboard you build. Without exception. What is amazing to me […]

The post Easiest Way To Calculate Percent Delta in Excel appeared first on Annielytics.

]]>
http://www.annielytics.com/blog/excel-tips/easiest-way-to-calculate-percent-delta-in-excel/feed/ 4
Video Walkthrough Of An Excel Dashboard http://www.annielytics.com/blog/analytics/video-walkthrough-dashboard-seminar-final-dashboard/ http://www.annielytics.com/blog/analytics/video-walkthrough-dashboard-seminar-final-dashboard/#comments Sun, 09 Feb 2014 00:08:03 +0000 http://www.annielytics.com/?p=1993 I hesitate including this video in a blog post because it’s primarily promotional and was created for my seminar landing page. But I decided to blog about it because, promotional intent aside, it gives a good overview of how you can use the Google Analytics API to pull together a reporting dashboard. A Tale Of […]

The post Video Walkthrough Of An Excel Dashboard appeared first on Annielytics.

]]>
http://www.annielytics.com/blog/analytics/video-walkthrough-dashboard-seminar-final-dashboard/feed/ 2
How To Save An Excel Formula Midstream http://www.annielytics.com/blog/excel-tips/how-to-save-an-excel-formula-midstream/ http://www.annielytics.com/blog/excel-tips/how-to-save-an-excel-formula-midstream/#comments Fri, 07 Feb 2014 23:28:53 +0000 http://www.annielytics.com/?p=1975 I’m going to start a series called Function Friday where I will share common Excel functions and formulas marketers should learn. I’ll kick this series off with a tip that every marketer needs to know before entering the icy waters of function madness. Think of it as an appetizer to tide you over until your […]

The post How To Save An Excel Formula Midstream appeared first on Annielytics.

]]>
http://www.annielytics.com/blog/excel-tips/how-to-save-an-excel-formula-midstream/feed/ 0
How To See If You’re Trashing Your Analytics With Campaign Tracking http://www.annielytics.com/blog/analytics/see-youre-trashing-analytics-campaign-tracking/ http://www.annielytics.com/blog/analytics/see-youre-trashing-analytics-campaign-tracking/#comments Mon, 03 Feb 2014 18:51:29 +0000 http://www.annielytics.com/?p=1946 Okay, I’m back from my blogging hiatus. I took a few months off from all blogging (guest blogging as well as my site) to focus on training for myself. In that time I finally learned VBA for Excel and SQL to rock Google Spreadsheets’ awesome query functions. During my time away several people asked me, […]

The post How To See If You’re Trashing Your Analytics With Campaign Tracking appeared first on Annielytics.

]]>
http://www.annielytics.com/blog/analytics/see-youre-trashing-analytics-campaign-tracking/feed/ 19
Refer A Friend To The Annielytics Dashboard Seminar, Earn $300 http://www.annielytics.com/blog/random/refer-friend-annielytics-dashboard-seminar-earn-300/ http://www.annielytics.com/blog/random/refer-friend-annielytics-dashboard-seminar-earn-300/#comments Fri, 31 Jan 2014 11:00:51 +0000 http://www.annielytics.com/?p=1902 I just launched the Annielytics Dashboard Seminar tour, which is a three-day, interactive seminar aimed at teaching marketers how to transform their analytics data into sexy, fully automated dashboards that live in Excel. And even marry it to data from other sources. They’ll learn how to bring the data into Excel directly using the Google […]

The post Refer A Friend To The Annielytics Dashboard Seminar, Earn $300 appeared first on Annielytics.

]]>
http://www.annielytics.com/blog/random/refer-friend-annielytics-dashboard-seminar-earn-300/feed/ 0
A Personal Appeal To Women: Don’t Be A Statistic http://www.annielytics.com/blog/personal/a-personal-appeal-to-women-dont-be-a-statistic/ http://www.annielytics.com/blog/personal/a-personal-appeal-to-women-dont-be-a-statistic/#comments Wed, 16 Oct 2013 13:00:31 +0000 http://www.annielytics.com/?p=1713 TL;DR: Please do yourself a favor and arm yourself with something to keep you safe, like pepper spray. It just may save your life. It did mine. UPDATES: After publishing the post, I remembered about the amazing EmergenSee mobile app, which I talk about below. And a friend alerted me to a legal alternative to […]

The post A Personal Appeal To Women: Don’t Be A Statistic appeared first on Annielytics.

]]>
http://www.annielytics.com/blog/personal/a-personal-appeal-to-women-dont-be-a-statistic/feed/ 49
How To Trash Your Google Analytics Account With Campaign Tagging http://www.annielytics.com/blog/analytics/how-to-trash-your-google-analytics-account-with-campaign-tagging/ http://www.annielytics.com/blog/analytics/how-to-trash-your-google-analytics-account-with-campaign-tagging/#comments Mon, 07 Oct 2013 13:00:08 +0000 http://www.annielytics.com/?p=1635 TL;DR: If you’re using campaign parameters on internal links get them out. Immediately. And add an annotation noting that you got rid of them. I’m a huge proponent of campaign tracking for marketing campaigns. But used the wrong way, they can totally trash your Google Analytics data. Like to the point of making the data […]

The post How To Trash Your Google Analytics Account With Campaign Tagging appeared first on Annielytics.

]]>
http://www.annielytics.com/blog/analytics/how-to-trash-your-google-analytics-account-with-campaign-tagging/feed/ 32