Do site audits scare you to death? They used to scare me! I used to feel like there were just so many things to check for in an audit, I didn’t know where to start. So I set out several years ago to come up with a comprehensive checklist that I could use to cherry pick from whenever I have a new audit.
While on a cruise at the Interactivity Digital conference in Miami a couple months ago Todd Malicoat, the SEO instructor for Market Motive, and I got to talking about site audits. (Only SEOs would talk about site audits while surrounded by a tropical paradise … and love it!) He asked me if I would be interested in doing a Market Motive webinar about site audits, which was a no brainer for me!
Another Audit Resource Will Be Released
So I’ll be talking about site audit strategies and how to organize your workflow. But then I’ll be releasing a Word template that takes many of the instructions from the Google Doc and embeds them in a fully formatted Word Template, with an interactive table of contents like this:
This document also provides detailed instructions that I pulled from the audit checklist that you will be able to use as a guide. Many of these annotations include screenshots and step-by-step instructions for how to get the data you’ll need to evaluate, like this:
Title: SEO Workshop: Feel the Pain! Site Audits Part 2 with Annie Cushing
Date: Tue, July 23
Time: 2pm EST / 11am PST
Signup: Market Motive site
Need An Audit?
If you read this and think, I’d rather get a root canal than learn how to do site audits but still need one done, let me do it for you.