For anyone who’s done a site of any kind — technical, architecture, SEO, PPC — you know audits can be intimidating, time-consuming, and chaotic. Basically, the things migraines are made of. My goal with this resource is to reduce that feeling of overwhelm by providing a framework for audits.
This and my Hundreds of Tools for Marketers doc are my little gifts to the industry.
But if you want more of a turnkey, self-guided audit template, you can purchase mine for $295. This is a 140-page template with boilerplate text for each of the 18 sections of the audit and many of the individual checkpoints. There are currently 167 checkpoints, step-by-step instructions for each test, and 100+ explainer graphics.
You can view the full Google Doc here.
If you’re looking for a fully-templated DIY site audit checklist, check out my Annielytics Site Audit Template, a 156-page document with 167 checkpoints and 100+ images that will have you doing site audits like a pro.