As marketers we work with a lot of tools. It’s really hard to keep them all straight and remember which tool does what. I work closely with marketing tools and use them regularly, and I still fire them up and spin my tires as I try to remember how to find what I need.
One thing I’ve always wanted to see from providers is a list of actual tasks you can accomplish with their tool. I’ve thrown this idea to several tool providers — and have been met mostly by blank stares.
I mean, I get it. You put so much time into building your tool. Who has time to go the extra mile to create a content resource on the magnitude of what I was so presumptuously requesting?
So I decided to build it myself. But with multiple tools. And void of marketese.
I called it the Annielytics Marketing Strategy Illustrated Guide.
And I sunk 10 months of my life that I’ll never get back into building this soul-sucking taskmaster.
How This Guide Different from My Audit Templates
It’s a bit of a different beast from my site audit and analytics audit templates. Same price and scope. (It’s starting out at 176 pages and will grow from there.) But it’s not a template per se. This resource is more a collection of common marketing tasks broken into intuitive categories, with step-by-step instructions for how to complete each of those tasks — for each tool that can be used to accomplish that task. Get what you need and get out. Kind of like the hop-on hop-off tour buses that wend their way through my touristy neighborhood.
So, for example, if seven different tools can be used to find a site’s top-performing content on social sites (based on a true story), I list the step-by-step instructions for each of those tools and include screenshots illustrating those steps, as you can see in the snippets below.
To get an idea of the level of detail included in the annotations of each screenshot, check out the sample screenshots below.
A baby bird doesn’t get this level of hand (wing?) holding. 🙂
Table of Contents
Below is a screenshot of the ToC for the document. Crazy, right? There is thorough. And then there is Rain Man with a marketing degree. I lean a wee bit toward the latter option.
To learn more, check out my Marketing Strategy Illustrated Guide landing page.