UPDATE: According to a Google Analytics webinar on Aug 29, 2012 (at the 25:48 mark), there are roughly 400 social networks. So, even as obscure as some of the networks are in my list are, there are roughly 150 more!
UPDATE: I added 28 more social networks to the list on Feb 11, 2014, after comparing my list with this one published by LunaMetrics, bringing my total to 276 networks.
Rand Fishkin asked this question the other day:
Is there a list of all the domains Google Analytics considers to be "social" in their referrals section?
— Rand Fishkin (@randfish) November 14, 2012
So I started rifling through all of the biggest clients I have access to and compiling a list. I’m sure this list isn’t exhaustive, but it does seem to be pretty comprehensive.
Ilya Grigorik, Developer Advocate at Google, said that Google hasn’t intentionally kept the list secret in this tweet to Rand:
— Ilya Grigorik (@igrigorik) November 14, 2012
But until Google releases its list, mine is better than a poke in the eye with a sharp stick. 🙂
Without further adieu, here is an embedded Google Doc with my list. Or you can view it here.
Who’s even heard of half of these sites? O.o
Find Out Which Ones Drive Traffic To Your Site(s)
You can find out which of these sites are driving traffic to your site(s) in GA, and please let me know if you find some I missed by emailing me at annie(at)annielytics.com. I always link in gratitude. 🙂
BTW, to see if you found one I didn’t, first take note how many are on my list. Then just copy my list into Excel, add your networks to the bottom of the list. (Press Ctrl/Command-Down Arrow to jump to the bottom.) Then select the whole column by clicking on the letter at the top, and go to Data > Data Tools > Remove Duplicates (Mac: Data > Tools > Remove Duplicates). If you found some I didn’t, they’ll be at the bottom of the list.