How To Test Google Analytics Using Real-Time Reports [VIDEO]

There are great (and free!) tools for testing your Google Analytics implementation, such as the Google Analytics Debugger Chrome extension and Google’s Tag Assistant Chrome extension. But another great tool you can use is Google Analytics’ Real-Time reports.

Isolating Yourself

The key to using them is being able to isolate yourself in the Real-Time reports. One super-cool feature is that anything you touch turns into a filter that remains persistent as you move from report to report within the RTR universe. I show you how to use those to your advantage because once you isolate yourself, you will be able to track your every movement on the site in any Real-Time report.

Uses For Real-Time Reports

You can use Real-Time reports for a number of tasks, such as testing:

• Event tracking
• Campaign tags
• Goal tracking
• Cross-domain tracking
• Referral exclusions
• URL query parameter exclusions

Video

Image Credit: Bee Naturalles on Unsplash