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Oct 07 2014

Why Google Analytics’ User Metrics Are BS [For Most Sites]

TL;DR: User/visitor-based KPIs have never reflected actual users. They've only ever reflected clients (IOW, the combination of device and browser you … [Read more...]

Written by Annie Cushing · Categorized: Analytics · Tagged: Google Analytics, Google Analytics Dimensions Series, Google Analytics User ID, Universal Analytics

Oct 03 2014

How To Create A Scrolling Table In Excel [VIDEO]

In today's video I demonstrate how to create a scrolling table in Excel using the scrollbar option in your format controls. This is a great way to … [Read more...]

Written by Annie Cushing · Categorized: Excel · Tagged: Excel Dashboards, Excel Formulas, Google Analytics

Sep 12 2014

How To Use The SUMIF And SUMIFS Functions To Build Dynamic Dashboards [VIDEO]

In today's #FunctionFriday post we're going to look at how the SUMIF and SUMIFS functions can be used to build out interactive dashboards like the … [Read more...]

Written by Annie Cushing · Categorized: Excel · Tagged: Excel Dashboards, Excel Formulas, Google Analytics, Google Analytics API, Interactive Charts

Sep 05 2014

Best Tool To Master Dimensions And Metrics In Google Analytics

I'm kicking off a new series of posts where I highlight different dimensions in Google Analytics. And I thought of no better way to start than to … [Read more...]

Written by Annie Cushing · Categorized: Analytics · Tagged: Dashboards, Excel Dashboards, Google Analytics, Google Analytics API

Sep 03 2014

Announcing One-Day Custom Google Analytics Training for Companies

The service I get asked about the most, when I go to conferences, is customized, on-site analytics training for companies. That time has come. … [Read more...]

Written by Annie Cushing · Categorized: Analytics

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DIY site audit template. 20 sections, 215 checkpoints, 100+ explainer graphics, 218 pages, step-by-step instructions. Steal it for $295! Learn more.

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DIY analytics audit template. 8 sections, 61 checkpoints, 100+ explainer graphics, 205 pages, step-by-step instructions. Steal it for $295! Learn more.

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Learn to build dynamic dashboards in Excel with Google Analytics data. 16 hours of video, 3 sample dashboards, 142-page workbook, practice Excel file, and more! Learn more.

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