At the request of many in the marketing community, I decided to move my three-day dashboard course online. And you can be alerted when it's available … [Read more...]
Excel’s INDEX MATCH Alternative To VLOOKUP For Marketers [VIDEO]
Last week's #FunctionFriday video tutorial covered VLOOKUP tips and techniques for marketers. This week's video explores the INDEX MATCH alternative … [Read more...]
How To Clean Up Google Analytics’ Content Reports
One of the basic tenets of SEO is the handling of non-canonical URLs. Countless posts have been written on the topic, and it's a topic that's … [Read more...]
VLOOKUP Tips And Tricks For Marketers [VIDEO]
The VLOOKUP function in Excel is one of the most essential functions marketers need to master. It's a staple in my tool set because it allows you to … [Read more...]
When Good Data Goes Bad: An Expose On View Filters In Google Analytics
UPDATE: To answer a common question, if you put different subdomains, for example, in different profiles (now called views), all hits to subdomain … [Read more...]
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