Google seems to be of two minds when it comes to social and referral data in Google Analytics. Up until the Channels report came out in 2013 (one of … [Read more...]
The Social Network Dimension: An Unsung Hero
Too many times I see other users try to view social traffic using the Source or Source/Medium dimension. For most social networks this wouldn’t be … [Read more...]
Cross-Domain Tracking or Referral Exclusion List: How to Choose
One of the biggest mistakes sites make is send visitors away to do the most important thing(s) you want them to do. For example, sending a visitor off … [Read more...]
Referral Exclusion List in Google Analytics Explained
A common issue I see in analytics audits is confusion over what the Referral Exclusion List is supposed to be used for. I hope to clear up some of … [Read more...]
Google Analytics Hangout October Recap [VIDEO]
Thank you to everyone who attended the October Annielytics Live Hangout! The Hangout This month was full of great questions, which covered topics … [Read more...]
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