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Jan 31 2011

How to Share Segments and Reports in GA

Problem: Upper management wants to be able to access our Google Analytics account and run reports themselves, but they can't see all the segments and … [Read more...]

Written by Annie · Categorized: Analytics · Tagged: Advanced Segments, Custom Reports

Jan 14 2011

Replicating Google Analytics’ Time Format in Excel

Problem: I want to show Time on Site the way Google Analytics does, but it shows up in Excel as number of seconds when I export. Solution: Run a … [Read more...]

Written by Annie · Categorized: Analytics · Tagged: Excel, Google Analytics

Oct 27 2010

Ranking But Not Getting Traffic? What’s the Deal?

Problem: SEO doesn't work. We have been focusing on optimizing for the keywords we want, and we're not moving the needle in our actual organic … [Read more...]

Written by Annie · Categorized: SEO · Tagged: CTR, Google Webmaster Tools, Organic Ranking

Oct 10 2010

Setting Up Goals in Google Analytics

Problem: We know we're making less revenue from our site, but we don't know why. Solution: Set up goals in Google Analytics and take advantage of … [Read more...]

Written by Annie · Categorized: Analytics · Tagged: Conversion Tracking, Goals, Google Analytics

Oct 03 2010

How to Not Fail at Tracking Goals in GA

Problem: Revenue and leads are down for a site, and site owner assumes it's because they lost ranking for a particular keyword(s). Solution: Set up … [Read more...]

Written by Annie · Categorized: Analytics · Tagged: Conversion Tracking, Goals, Google Analytics

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DIY marketing strategy guide. This guide provides step-by-step instructions on how to perform 66 unique marketing tasks using 15 reputable marketing tools (both free and paid). Steal it for $295! Learn more.

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DIY site audit template. 20 sections, 215 checkpoints, 100+ explainer graphics, 218 pages, step-by-step instructions. Steal it for $295! Learn more.

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DIY analytics audit template. 8 sections, 61 checkpoints, 100+ explainer graphics, 205 pages, step-by-step instructions. Steal it for $295! Learn more.

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Learn to build dynamic dashboards in Excel with Google Analytics data. 16 hours of video, 3 sample dashboards, 142-page workbook, practice Excel file, and more! Learn more.

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