Problem: SEO doesn't work. We have been focusing on optimizing for the keywords we want, and we're not moving the needle in our actual organic … [Read more...]
Setting Up Goals in Google Analytics
Problem: We know we're making less revenue from our site, but we don't know why. Solution: Set up goals in Google Analytics and take advantage of … [Read more...]
How to Not Fail at Tracking Goals in GA
Problem: Revenue and leads are down for a site, and site owner assumes it's because they lost ranking for a particular keyword(s). Solution: Set up … [Read more...]
Email Traffic Is Bad. Should We Kill It?
Problem: Email reporting doesn't seem reliable. Solution: Do audit of analytics to make sure you're tracking all of your emails. UPDATE: This post … [Read more...]
Get Context for Your Keyword Research with Google Insights
Problem: You suddenly lose traffic for a hot keyword. Solution: Check to see if there are other outside forces causing that decline before launching … [Read more...]
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