Problem: Upper management wants to be able to access our Google Analytics account and run reports themselves, but they can't see all the segments and … [Read more...]
Replicating Google Analytics’ Time Format in Excel
Problem: I want to show Time on Site the way Google Analytics does, but it shows up in Excel as number of seconds when I export. Solution: Run a … [Read more...]
Ranking But Not Getting Traffic? What’s the Deal?
Problem: SEO doesn't work. We have been focusing on optimizing for the keywords we want, and we're not moving the needle in our actual organic … [Read more...]
Setting Up Goals in Google Analytics
Problem: We know we're making less revenue from our site, but we don't know why. Solution: Set up goals in Google Analytics and take advantage of … [Read more...]
How to Not Fail at Tracking Goals in GA
Problem: Revenue and leads are down for a site, and site owner assumes it's because they lost ranking for a particular keyword(s). Solution: Set up … [Read more...]