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Feb 23 2017

7 Ways to Make Google Analytics Dashboards Sexier

Google Analytics has offered users some kind of dashboarding option since its inception. You can get to them by navigating to the Customization … [Read more...]

Written by Annie Cushing · Categorized: Analytics

Jan 25 2017

Why You Should Keep Social and Referral Data Separate in Google Analytics

Google seems to be of two minds when it comes to social and referral data in Google Analytics. Up until the Channels report came out in 2013 (one of … [Read more...]

Written by Annie Cushing · Categorized: Analytics

Nov 28 2016

The Social Network Dimension: An Unsung Hero

Too many times I see other users try to view social traffic using the Source or Source/Medium dimension. For most social networks this wouldn’t be … [Read more...]

Written by Annie Cushing · Categorized: Analytics · Tagged: Google Analytics Dimensions Series, Google Analytics Reports, Google Analytics Social Reports

Nov 15 2016

Cross-Domain Tracking or Referral Exclusion List: How to Choose

One of the biggest mistakes sites make is send visitors away to do the most important thing(s) you want them to do. For example, sending a visitor off … [Read more...]

Written by Annie Cushing · Categorized: Analytics · Tagged: Google Analytics, Google Analytics Cross-Domain Tracking, Google Analytics Settings

Nov 07 2016

Referral Exclusion List in Google Analytics Explained

A common issue I see in analytics audits is confusion over what the Referral Exclusion List is supposed to be used for. I hope to clear up some of … [Read more...]

Written by Annie Cushing · Categorized: Analytics · Tagged: Google Analytics, Google Analytics Settings

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DIY analytics audit template. 8 sections, 61 checkpoints, 100+ explainer graphics, 205 pages, step-by-step instructions. Steal it for $295! Learn more.

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