Google Analytics has offered users some kind of dashboarding option since its inception. You can get to them by navigating to the Customization … [Read more...]
Why You Should Keep Social and Referral Data Separate in Google Analytics
Google seems to be of two minds when it comes to social and referral data in Google Analytics. Up until the Channels report came out in 2013 (one of … [Read more...]
The Social Network Dimension: An Unsung Hero
Too many times I see other users try to view social traffic using the Source or Source/Medium dimension. For most social networks this wouldn’t be … [Read more...]
Cross-Domain Tracking or Referral Exclusion List: How to Choose
One of the biggest mistakes sites make is send visitors away to do the most important thing(s) you want them to do. For example, sending a visitor off … [Read more...]
Referral Exclusion List in Google Analytics Explained
A common issue I see in analytics audits is confusion over what the Referral Exclusion List is supposed to be used for. I hope to clear up some of … [Read more...]
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