Google Analytics includes quite a few social reports, but they can be difficult to find and interpret. There are quite a few gotchas that you might … [Read more...]
How To Create Histograms For Marketers In Excel [VIDEO]
Histogram charts are great tools for marketers, but unfortunately Excel doesn't make the process of creating them terribly intuitive. But I'll try to … [Read more...]
How To Track Social Ads In Google Analytics [VIDEO]
Intro One question I get asked quite a bit is how to track paid social media campaigns — e.g., Facebook ads, promoted posts, etc. — in Google … [Read more...]
Annielytics Live 4/20 – Hangout Recap [VIDEO]
Thank you to everyone who attended our first Annielytics Live hangout! This was such a fun project to research and run. I love that Annie is always … [Read more...]
Announcing Annielytics Live – Let’s Hang Out!
If you've read any of my guides or checklists, you know that I'm always trying to think of ways to make marketers' lives easier. And here's my next … [Read more...]
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