I built a proprietary suggestion engine that uses NLP intelligence in combination with automation and a custom weighting mechanism to find the best redirect for each broken page (i.e., each page that returns a 4xx or 5xx status code ?). If it finds an appropriate page to redirect the broken page to, it adds it as a recommendation.
To demo the service, I ran a crawl of toms.com. Why Toms? I love their site and their mission. Below are just some example redirect recommendations from that crawl.
If the tool doesn’t find suitable pages to redirect a broken page to, it either uses redirect rules (available at every tier except the DIY tier) or a default fallback.
I also added the ability to link status code data with other landing page metrics (e.g., revenue, bounce rate, etc). If that option is chosen, a secondary dashboard is also automatically generated.