I had to opportunity to present this data to a client’s UK team using their Google Analytics data. I took a SWOT approach to the presentation, highlighting their strengths, weaknesses, opportunities, and threats, with one of the threats being a data consistency issue in how they captured revenue data across countries.
I was able to export the presentation as an html file that their team could use in downstream analyses and presentations. You’ll see in the video below how engaging the interactive presentations, especially for presentations like this where you’re working with a year’s worth of data.