This isn’t newΒ news by now, but I released a Google Doc with hundreds of tools that marketers can use. To make tools easier to find/use, I broke the doc down by task instead of the tools themselves.
How It’s Organized
The spreadsheet is broken into 14 categories:
- SEO Analysis
- Domain
- Links
- Keyword
- Competitive Analysis
- Tracking
- Social Media
- Spam/Hacking
- Structured Markup
- Developer
- Data Visualization Tools
- Data Sources
- Infographic Submission Sites
- Misc Efficiency Tools
The Doc
Learn More
To learn how to put some of these tools to good use, check out my DIY Site Audit Template,Β a 156-page document with 167 checkpoints and 100+ images that will have you doing site audits like a pro.
Thanks for this! Amazing resource.
My pleasure!
Once again thank you..and we are a juvenile firm doing design and seo.. could you suggest some tips for our website hastenitdotcom? although amazed at your google sheet ..am confused on what to implement on our website..thanks for your time..
Amazing work on this Annie. I share it over and over. Thank you for making it!
Thanks for sharing it, Rand! I had to go into my Referral report to see where this influx of visits and comments were coming from. Much appreciated. π
Thanks for Sharing ur Thoughts With Us….Thanks..have A Nice day….
http://www.ashishupdates.blogspot.in/
Really Great work..Annie
I’m flabbergasted! And my native language is italian!
Oh sure, rub it in, Andrea, that you’re bilingual, and my only other language is Pig Latin. π
HOLY SHIT
Best blog comment ever. π
Thank you so much Annie, via this list I have learnt so much, really helpful and very kind of you.
That’s always so good to hear, Diana! That was my hope exactly in publishing it.
Thank you for sharing! Great work.
Thanks, Natasha!
As Darren said – HOLY SHIT, you have a lot of time on your hands and a lot of experience in the online marketing industry.. Touche Salesman, Touche.
I wish! I’m just obsessed with finding new ways to help marketers. π
I wish I had a lot of time on my hands. π
Thanks so much, for taking the time to make this and to share it. π
My pleasure, Phil! It’s rewarding to know marketers can use it to make their jobs a little easier.
Awesome defined Annie..!!
Thanks, Ashish! π
Following rand and annie , if anyother tool remains …
I add new tools to it all the time.
Amazing work, Annie..
Thanks!
I think there’s a small mistake
IIA SEO Toolkit should be IIS SEO Toolkit
Oh thank you! Fixed.
Oh boy…there goes any free time I had left in my day! Thank you Annie for yet another amazing resource π
Haha! Yeah, sorry about that. π
Thank you, Annie, for creating and sharing this! Really good to give my students learning about SEO.
Nice! Happy it’s helping. π
Mybrainhurtsalotthanks.
Haha!
This is amazing! Thanks Anny for sharing such a comprehensive list of SEO must have tools.
My pleasure!
WOW! what a great list of tools! Thank you very much for taking the time to organize this time and post this.
You’re very welcome! Hope it helps. π
Wow that’s an amazing resource and a must for any serious SEO.
Couldn’t agree more! Anyone who’s not serious would take one look and cower, I suppose.
What an incredible collection! Thanks for sharing all of your hard work here. Definitely a must view, and I’ve shared this with all of our followers.
Wonderful! The more who can benefit from it, the better!
Wow that’s an amazing resource and a must for any serious SEO.
I couldn’t agree more! Spread the word.
Where is the donation link ?
I never asked for donations. I do this as a service to the industry. But if you want to donate, by all means, knock yourself out. π https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=TSV6D8XWLLLGA
Hard to describe how insanely useful this doc is. A treasure chest for any SEO out there.
So glad it helps!
Thank you. I am just beginning to embrace the importance of SEO. This list will be immensely helpful!
Wonderful! SEO is an exciting industry with so many twists and turns. Good luck!
Thanks!
You’re welcome!
The tool looks promising and got the file downloaded and looking forward to it.
Thanks for all the information Annie Cushing.
Wonderful!
Thanks! This list is awesome, I don’t think I have ever seen a better list and certainly not one so well organized. This will certainly be a go to guide.
Travis
I’m glad it will help you in some way, Travis!
@anniecushing:disqus Really If the guy like @randfish:disqus is going to say you thanks than it surely means that you did great great job to have it.
Heads off-Really a great effort.
When I first read your post I see nothing like here but seeing MR RAND at top,I think there shall surely be something worth reading.
Click Google Doc and see a miracle collection of what every SEO professional needs.
Thank you for the kind words. Rand’s share certainly did a lot to boost the visibility of the Google Doc. I was pleasantly surprised (no, shocked) to see his reference and comment. He’s awesome.
Totally agree with you annie.I learnt a lot from MR @randfish:disqus
This is an amazing marketing resource Annie! Thanks so much for taking the time to put this together and freely sharing it.
You’re very welcome! Hope it helps!
Wow, what an incredible resource! Thank you for sharing this!!!
You’re welcome!
It will take me a lot of time to read and digest this enormous resource list. I hope that I can make good use of it, before it swallows my time. Thank You so very much for the time in researching and laying it out.
Hayden
You’re welcome! If you’re short on time, the last thing you want to do is check out the audit doc too. π
Wow Annie, i am glad to find this awesome stuff with huge resources which can’t be easy to gather at all! thanks for this .
You’re very welcome!
It is What i am looking for , A Complete Set of amazing tools in One Place, Immense Resources,well organized and easy to use, Many Thanks for sharing it Annie.
My pleasure, Jose! Glad it helps!
Dear Annie!! Extraordinary work with lots of research as per SEO concern
you have done a great job to pull all the tools in one place..
Amazing….. Thanks a lot !!!!
You’re very welcome! π
Hi, Annie, besides providing such a comprehensive list, I’m glad you mentioned the fact that you kept the color-code of “red” for the tools that you can’t live without. Such a big list is a real help for everyone, but more helpful is the fact that you transmitted your experience with some of those tools by mentioning your preferred ones. I would like to add the FireFox add-on “SEO quake”.
Thanks! I’ll try to remember to add that.
Great stuff Annie, you just became my favorite SEO. I was looking for the Tab “Hacks of Google Algorithm” thats all I can see thats missing.
LOL. I don’t think there are tools for that.
Thank you Annie this is the most comprehensive list I have ever seen. So excited to dig into it
You’re very welcome!
Thanks, Annie. That’s a great job. I guess it took you years to gather, filter and select all the mentioned tools..
It sure did!
really amazing work man, Ping it http://sonyps4playstation.com/category/sony-ps4/
Thanks!
Great. Thanks , Annie. Why didn’t I find this doc before ???
Hope it helps!! I also have an audit checklist at bit.ly/audit-checklist.
This is just the best. Thanks.
You’re welcome!
Brilliant work Annie…
Thank you!
I never saw this much wealth of content..thousand thanks to you annie..http://www.hastenit.com
You’re welcome!
That’s an intense list! Can you suggest a spreadsheet or something for organizing SEO tasks?
Thanks again for an awesome spreadsheet π
I think that would be so specific to the workflow of the agency or in-house team. But you’re very welcome! Feel free to also check out my audit checklist: bit.ly/audit-checklist.
Annie, you are one of a kind! I want to thank you and all the people that contributed to this monster document! makes my life a LOT easier…
I’m thrilled that so many marketers have been able to benefit from it!
kool kollection!
Any Traffic Tool (to peep the traffic of competitor’s site? (apart from compete.com)
Quantcast is a Compete alternative. I focus more on organic, so I use SEMRush or Searchmetrics to get an idea of organic traffic to a site.
Both of these Google docs are truly awesome and I see on both docs have hit the limit (apparently 50) on the number of users that get notified in the event of updates. Nicely done Annie π
Gah! I didn’t know there was a limit. Lame.
Trust me, the fact that you hit these limits is a sign of how wicked awesome these docs are. I will check back often and recopy as these are great resources and worth keeping tabs on. Have great weekend!
Thanks! You too, Rick!
Thanks Annie for the wonderful information you have collected it’s really a massive time saver for me and a great help to the community.
Happy to hear it, Sonu!
Annie this is my first time to your site.I am a new entrepreneur in seo.Your guidance is must for me.Your checklist is awesome.From today i will your reader.Thank you very much
Happy to help! And welcome to the industry. π
Great Information thank you for sharing!
It’s what I do. π
Best google doc in the history of ever.
LOL. Check out its companion audit checklist: bit.ly/audit-checklist. π
Thank you, thank you, thank you!
You’re very welcome. π
Amazing resources Annie. Thanks for taking the time to put these together. A tremendous help to online marketers of all levels.
Thanks, John. It was my pleasure. π
Really amazing Annie. Thanks for sharing it…
Hope it helps! Be sure to check out its companion doc, bit.ly/audit-checklist. Craziness.
I love you…
π
Late to the party but WOW! Awesome as always Annie.
Late to this reply (actually missed it altogether) but thank you! π
Hey Annie,
i work for a major seo company and have shared this across the group in several countries. many thanks for your hard work in compiling this and for selflessly sharing this with the community!
That’s great news, Martin! I’m so happy to hear it’s helping marketers internationally! I add new resources to it all the time.
And I’m even later to respond apparently! Sorry about that! And thanks for the kind words!
Late to the party..but WOW! Awesome as always Annie.
Thanks! Glad you like it, Brian!
Nevermind, Ignore my last comment. I found it. Thanks!
wonderful work~ thank you so much for sharing this π
Hope it helps. π
Fantastic!!! This is an amazing resource of SEO information. Love it!!
Thanks! If you like the tools list, you might want to check out my audit checklist as well: http://bit.ly/annie-audit.
I just got linked to this and this is really useful stuff! Thanks so much! You know you’ve done good when Rand is your top comment.
You’re very welcome! And, yes, it was a pleasant surprise to see Rand had come to my site and commented. π
This is really excellent Annie. I will share to all my SEO friends.
Great! That’s why I created it. Also, check out the audit checklist: http://bit.ly/audit-checklist.
Thanks a Lot , its great collection Love it
http://www.awebstore.net/
You’re welcome!
Thanks a million annie for this awesome work.
You’re welcome!
Hello Annie,
There is no doubt that no internet marketer runs his campaigns without tracking & Analysis tools & all marketers not in the situation to purchase top recommended tools for this.
We can understand how much efforts in terms money, time, labour you put into this 5 mnt. HATS off to you Annie for this work.
Keep this up.
Thanks! Glad you’re getting value from it. π
Brilliant!
Thanks!
Thanks!
This is absolutely amazing!
Thank you very much, Annie! I can only imagine how much time you invested in this.
Best wishes,
Aleks
Yeah, it was quite a bit. But I love knowing that it’s helping so many marketers, so it was all worth it.
It was my pleasure!
I’ve commented on this three times, but it keeps disappearing.
But it’s my pleasure to provide resources for marketers.
Annie, I saw previous 2 comments π
Now they are gone. Weird.
Thanks!
Haha. Of course Disqus added real html to my faux html. [shakes fist at Disqus again]
Hi Annie, this is absolutely brilliant. We are giving you a virtual high five from Australia!
Wahoo! An up high from Down Under!
Thank you. Great work. Could you shed some light on a percentage of impact using these has on your visitors ? And how often do you use each of these ? I’d be curios to know if a “full run” of these tools do not take more then 24 hours π
There are some I use a lot more than others. But impact is dependent on the marketers, not the tools those marketers use.
Hi Annie, Things which I loved apart from the awesome list which you have shared, that you replied on all the answers. Well first of all thank you for sharing such a useful list as my experience in the field of digital marketing has shown that people don’t like to share too much. Would like ask a question. I have just started my digital marketing firm (Hospitality industry) and I’m a bit confused that whether I should go for courses provided by Moz or Qucksproud, as I’m still in training mode and the the projects which I have picked are financed by me.
Hi Jatin,
First, my commenters are my special guests. I try really hard to stay on top of replying. π
If you’re looking for courses, the best source I’d recommend is Distilled U. Very affordable and lots of great courses to go through at your own pace. http://www.distilled.net/u/ Moz is very good for tools, Q&A, and connecting with the community though.
Good luck!
Thanks Annie so much for sharing this. A real link Bait indeed. I am sharing it with everybody π
Awesome! As hard as it is to believe, I didn’t share it as link bait. The first year it was out there it was just a Google Doc. I really did just share it to help marketers.
You are amazing. A True inspiration! π
Oh you … stahp! π
I’ve had this doc for what seem like a year now and I still reference it on a weekly basis! What a gem. Thanks for putting this together!
You’re welcome! I’m so glad you’re getting so much use out of it. π
Absolutely brilliant and really helpful!. Thanks for sharing it Annie.
You’re welcome! π
Look! a Gold Mine!
Indeed!
never mind
never mind
Superb Job Annie….. I really appreciate your ………. Love this Post as it saves my lots of time …… looking forward for your amazing posts ……. nd will definately share it with all my buddies !!! ……….. Appreciate Your Work
Thanks! Glad you find it useful. π
Thank you for that, it will be more usefull
Wow, what a library of useful links. I haven’t tried them all, but what I have tried has great value. Thank you.
You’re very welcome.
Very comprehensive list. Thank you for sharing your work!
You’re welcome!
Nice tool…it’s helping me lot!
Great!
this great
Thanks!
Thanks for sharing π
You’re welcome! I update it fairly often too. π
Thanks for sharing these great tools!
You’re welcome!
I came here to get some insight on analyzing my competitors web traffic…but ended up shopping for shoes. Wonder how that happened? I must be susceptible to advertising.
Looks like my job here is done. π
Amazing info Annie. Big thank you and may you have wonderful karma for your kindness to us all π
You’re very welcome! π
I Think This is fantabulastic. I never seen some one has shared his hard work on internet. Thanks To you. I am a beginner in internet marketing programmer. this will help me so much for my carrier growth.
One More Think How To download this data On my Computer.
Glad it will help you in some way. You can download any Google Spreadsheet from the File menu.
Many thanks! I was planning to create a file/list of all usable SEO tools from quite a good amount of time. (Y)
You’re welcome! Glad I could save you the work.
This is an incredible toolbox that you have put together and shared so generously, Annie. I used some of the webmaster tools, beyond the ones we all use, to help clean up my site after a major hacking attack. I am signing up for your newsletter as well. Whatever you write, if it’s just about one field in the sheets, will be gold. Looking forward to it!
Wonderful! Glad it helps. π
Thank you so much for this great work but how can i download them like Doc?
No problem. Just go to File > Download as … and choose Microsoft Excel (.xlsx).
Hey Anni,
On your ‘Web Scraping for Code-ophobes’ on SlideShare it points us to your Google Doc that has your xpath configurations (bit.ly/annies-gdoc) But this doesn’t exist anymore, or it requires approval.
Is this hosted anywhere? I had a look at this document but couldn’t find anything.
Thanks,
Toby
Hi Toby,
Okay, I updated the post and the Google Spreadsheet. You can find them both here: https://www.annielytics.com/blog/google-docs/how-to-scrape-the-web-using-google-docs/. Scrape on!
Thnx Annie 4 update:) im using couple of tools from your list almost everyday – i saved me a lot of time π
Glad it helps! I’m adding new tools all the time. π
Thank you so much for these great tools, I am up and coming in my area and I am sure these will come in quite handy.
You’re welcome! π
Hi Annie, hope you are doing good.
I have an habit of bookmarking useful free resources online. My friend Rajesh(an Digital marketing expert from alyssumwebsolutions.com) suggested annielytics, which is a great resource for marketers. It would be great if you share the plan behind making this doc so interactive & parellely well organised.
Thanks in advance,
Keep going
Riaz
No plans to make it interactive. The time I’ve already spent on these interactive docs has cost me thousands of dollars. If someone wants to volunteer time to make it interactive, I’m all for that though!
Thanks for sharing this amazing tools with us. You’ve been helping many web marketers including me. My team had a list of these tools from your spreadsheet and it was really reliable. thanks for sharing it freely with us!
My pleasure! It’s my little gift to the industry. π
I hate to be big dummy but I don’t see TOOLS > NOTIFICATION.
I logged in and went to my google drive but I did not see the file there. I tried looking at drive in the new view and in the old view, and I did not see it in either view. I hope I’m not doing something wrong.
Sorry for the horrifically late response! I didnβt realize I wasnβt receiving comment alerts. :/
But you’re not a dummy at all! Google has a limit on how many people can receive notifications, and we reached that a long time ago. π
Hi Annie,
It’s such a wonderful collection of tools and it’ll be very helpful for digital marketers like me. Right now, My drive gets more value through your tools. Thanks for the valuable collection.
Sorry for the horrifically late response! I didnβt realize I wasnβt receiving comment alerts. :/
But you’re very welcome! I’m glad my tools make your job a little easier. π
Please provide an alternate download. Primitive and old-worldly as it may be, a lot of companies block Google, Dropbox, etc. Nastygrams result in even trying to access such resources.
You can download it from Google when you have access. Instructions are in the doc.
Hey Annie,
Thanks a zillion for such a great effort. Your effort has saved me at least a month’s work. Thank you so much once again.
Warm regards,
Sagar
You’re very welcome!
Hi, nice, but I am not satisfied with form of your document. It is scrolling slow and it is not usable for me. Can you upload better version, maybe PDF? Thx Filip
You can download it from Google Sheets.
This is an amazing resource. We have shared it our team and clients.
Thank you Anne for putting it together π Cheers!
You’re welcome! π
Wow! Amazing work! How many information! Thanks for share!
Happy to do it!
Awesome… Just so know, your sainthood is established.
Haha! That was much easier than pulling off a couple miracles.
Thanks for the awesome share. really a great source. xD
Happy to do it!
Anne, this is an amazing and thoroughly well researched list! Everything is so well broken down!
Glad you like it! π
This is such a great list…
Annie, you are awesome π
Haha! Thanks!
This is an amazingly thorough document! I am attending Full Sail University for Internet Marketing and came upon your site sifting through various articles during the Advanced SEO course. My classmates will be oh so thankful for this list! Many blessings and many thanks for taking the time to put this all together!
So happy it helps you! Good luck with your studies!
First, I love your list, its fantastic!!
I am always confused about posts especially long ones. Is it better to have the most recent ones first. Otherwise people see it and think its a old post and also more recent info is usually better. I love to read comments because they often have great additional info, but sometimes they are so long I just skim.
I am also working on a list of lists and a bit more for SEO resources, its really so helpful when people publish info like this. I really wish more people did. However, I can see how much time it must take….
Thanks again.
Glad you like it! And I’d love to be on your list of lists. π
Thanks alot for sharing such a resource at one place, really thank full to you.
Regards
Rick
My pleasure!
Thanks for sharing such a nice list. Really helpful for every digital marketer and webmaster.
Thanks again.
Joye
You’re welcome! It’s my gift to the industry.
Amazing list and I know it will inspire many new and seasoned marketers alike.
I’m glad other marketers benefit from it. π
Thanks for sharing this nice article. and i wish to again on your new blog keep sharing with your article.
Thanks For Share….
Thanks for sharing this nice article.
I just happened to stumble across your blog and I wanted to say how awesome the name “annielytics” is. Very clever π
Thanks! π
Thanks for this resources, tools always makes our life easier.
My pleasure! Happy to help!
The data on the doc is GOLD. So many new tools to explore and play with it.
Thanks Annie for the hardwork you put for making this.
Happy Holidays!
Suresh
My pleasure! Glad it helps! π
It is nearly 4 years since I first found this article and commented about the usefulness of this outstanding resource. I am still using it…Thanks Annie!
That’s awesome, Anita! My pleasure! π
Great list of tools…Just in curious asking whether all these tools are still in top of SEO market?
Not sure what you mean. There is a wide variety of free and paid tools … too many to characterize in this way.
Thanks, Annie, for sharing your list with us. Quite informative.
This one is like a bible for me xD
Haha! That’s perfect!
Great resource π
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In fact, this article helps me to gain some knowledge.