Problem: We know we're making less revenue from our site, but we don't know why. Solution: Set up goals in Google Analytics and take advantage of … [Read more...]
How to Not Fail at Tracking Goals in GA
Problem: Revenue and leads are down for a site, and site owner assumes it's because they lost ranking for a particular keyword(s). Solution: Set up … [Read more...]
Email Traffic Is Bad. Should We Kill It?
Problem: Email reporting doesn't seem reliable. Solution: Do audit of analytics to make sure you're tracking all of your emails. UPDATE: This … [Read more...]