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Nov 28 2016

The Social Network Dimension: An Unsung Hero

Too many times I see other users try to view social traffic using the Source or Source/Medium dimension. For most social networks this wouldn’t be … [Read more...]

Written by Annie Cushing · Categorized: Analytics · Tagged: Google Analytics Dimensions Series, Google Analytics Reports, Google Analytics Social Reports

Oct 07 2014

Why Google Analytics’ User Metrics Are BS [For Most Sites]

TL;DR: User/visitor-based KPIs have never reflected actual users. They've only ever reflected clients (IOW, the combination of device and browser you … [Read more...]

Written by Annie Cushing · Categorized: Analytics · Tagged: Google Analytics, Google Analytics Dimensions Series, Google Analytics User ID, Universal Analytics

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STUFF I BLOG ABOUT

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marketing strategy guide

DIY marketing strategy guide. This guide provides step-by-step instructions on how to perform 66 unique marketing tasks using 15 reputable marketing tools (both free and paid). Steal it for $295! Learn more.

LEARN TO DO A SITE AUDIT

site audit template

DIY site audit template. 20 sections, 215 checkpoints, 100+ explainer graphics, 218 pages, step-by-step instructions. Steal it for $295! Learn more.

LEARN TO DO AN ANALYTICS AUDIT

analytics audit template

DIY analytics audit template. 8 sections, 61 checkpoints, 100+ explainer graphics, 205 pages, step-by-step instructions. Steal it for $295! Learn more.

TO THIS DATA I DO THEE WED

dashboard course

Learn to build dynamic dashboards in Excel with Google Analytics data. 16 hours of video, 3 sample dashboards, 142-page workbook, practice Excel file, and more! Learn more.

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