One of the biggest mistakes sites make is send visitors away to do the most important thing(s) you want them to do. For example, sending a visitor off … [Read more...]
Referral Exclusion List in Google Analytics Explained
A common issue I see in analytics audits is confusion over what the Referral Exclusion List is supposed to be used for. I hope to clear up some of … [Read more...]
The Worst Setting In Google Analytics [VIDEO]
One of Google Analytics' greatest charms is its ability to be highly customized. However, sometimes the ability to tinker with its infrastructure … [Read more...]
How To Clean Up Google Analytics’ Content Reports
One of the basic tenets of SEO is the handling of non-canonical URLs. Countless posts have been written on the topic, and it's a topic that's … [Read more...]