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Nov 08 2021

6 Real-World Uses of Regex in Google Analytics

If you work with data, you've encountered the need to filter your results. It's like talking to your kids about the 🕊🕊 and 🐝🐝: Little questions get … [Read more...]

Written by Annie Cushing · Categorized: Programming · Tagged: Google Analytics, Regex, Regular Expressions

Feb 05 2021

Regex for Marketers: Plain English, Real World Examples [VIDEO]

I'll admit it: I used to be a regexaphobe. When I was new to analytics, I remember someone sending me a snippet of regular expressions (AKA regex) to … [Read more...]

Written by Annie Cushing · Categorized: Programming · Tagged: Google Analytics, Google Docs, Google Sheets, Regex, Regular Expressions, Screaming Frog, Tableau

Dec 18 2017

Google Analytics Campaign Tagging Disasters In The Wild: An Exposé

What's not to love about learning from others' mistakes in life? That's what I aim to help you do in this post. I know I hit on campaign tagging … [Read more...]

Written by Annie Cushing · Categorized: Analytics · Tagged: Campaign Tagging, Channel, Custom Channels, Google Analytics

Nov 15 2016

Cross-Domain Tracking or Referral Exclusion List: How to Choose

One of the biggest mistakes sites make is send visitors away to do the most important thing(s) you want them to do. For example, sending a visitor off … [Read more...]

Written by Annie Cushing · Categorized: Analytics · Tagged: Google Analytics, Google Analytics Cross-Domain Tracking, Google Analytics Settings

Nov 07 2016

Referral Exclusion List in Google Analytics Explained

A common issue I see in analytics audits is confusion over what the Referral Exclusion List is supposed to be used for. I hope to clear up some of … [Read more...]

Written by Annie Cushing · Categorized: Analytics · Tagged: Google Analytics, Google Analytics Settings

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