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Dec 18 2017

Google Analytics Campaign Tagging Disasters In The Wild: An Exposé

What's not to love about learning from others' mistakes in life? That's what I aim to help you do in this post. I know I hit on campaign tagging … [Read more...]

Written by Annie Cushing · Categorized: Analytics · Tagged: Campaign Tagging, Channel, Custom Channels, Google Analytics

Nov 15 2016

Cross-Domain Tracking or Referral Exclusion List: How to Choose

One of the biggest mistakes sites make is send visitors away to do the most important thing(s) you want them to do. For example, sending a visitor off … [Read more...]

Written by Annie Cushing · Categorized: Analytics · Tagged: Google Analytics, Google Analytics Cross-Domain Tracking, Google Analytics Settings

Nov 07 2016

Referral Exclusion List in Google Analytics Explained

A common issue I see in analytics audits is confusion over what the Referral Exclusion List is supposed to be used for. I hope to clear up some of … [Read more...]

Written by Annie Cushing · Categorized: Analytics · Tagged: Google Analytics, Google Analytics Settings

Jun 03 2016

The Worst Setting In Google Analytics [VIDEO]

One of Google Analytics' greatest charms is its ability to be highly customized. However, sometimes the ability to tinker with its infrastructure … [Read more...]

Written by Annie Cushing · Categorized: Analytics · Tagged: Google Analytics, Google Analytics Filters, Google Analytics Settings

Feb 26 2016

Three Reasons You Don’t Want To Track Customer Lifetime Value in Google Analytics

I'm a huge, loudly enthusiastic fan of tracking Customer Lifetime Value (CLV), contrary to what the title of this blog post may suggest at first … [Read more...]

Written by Annie Cushing · Categorized: Analytics · Tagged: Customer Lifetime Value, Google Analytics, Google Tag Manager

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