If you work with data, you've encountered the need to filter your results. It's like talking to your kids about the 🕊🕊 and 🐝🐝: Little questions get … [Read more...]
Regex for Marketers: Plain English, Real World Examples [VIDEO]
I'll admit it: I used to be a regexaphobe. When I was new to analytics, I remember someone sending me a snippet of regular expressions (AKA regex) to … [Read more...]
Google Analytics Campaign Tagging Disasters In The Wild: An Exposé
What's not to love about learning from others' mistakes in life? That's what I aim to help you do in this post. I know I hit on campaign tagging … [Read more...]
Cross-Domain Tracking or Referral Exclusion List: How to Choose
One of the biggest mistakes sites make is send visitors away to do the most important thing(s) you want them to do. For example, sending a visitor off … [Read more...]
Referral Exclusion List in Google Analytics Explained
A common issue I see in analytics audits is confusion over what the Referral Exclusion List is supposed to be used for. I hope to clear up some of … [Read more...]
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