I've been doing a series on regular expressions (aka regex) and am now diving into their uses in sundry marketing tools we have at our disposal. In … [Read more...]
6 Real-World Uses of Regex in Google Analytics
If you work with data, you've encountered the need to filter your results. It's like talking to your kids about the 🕊🕊 and 🐝🐝: Little questions get … [Read more...]
Regex for Marketers: Plain English, Real World Examples [VIDEO]
I'll admit it: I used to be a regexaphobe. When I was new to analytics, I remember someone sending me a snippet of regular expressions (AKA regex) to … [Read more...]
When Good Data Goes Bad: An Expose On View Filters In Google Analytics
UPDATE: To answer a common question, if you put different subdomains, for example, in different profiles (now called views), all hits to subdomain … [Read more...]
Regular Expressions: Don’t Use Google Analytics Without Them
I'll admit it: I used to be a regexaphobe. When I was new to analytics, I remember someone sending me a snippet of regular expressions (AKA regex) to … [Read more...]