Table of Contents Difference Between Default and Custom Channel Groupings Google’s Advice I Disagree With (And Why) How to Customize Your Default Channel Grouping How (And When) to Create Custom Channel Groupings Good Custom Channels to Consider Segmenting Branded and Generic AdWords Keywords How to Find Mediums in Your Junk Drawer Caveat Don’t Be a Statistic If … Continue reading The Definitive Guide to Channels in Google Analytics