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Search Results for: excel

Jun 27 2014

Excel’s INDEX MATCH Alternative To VLOOKUP For Marketers [VIDEO]

Last week's #FunctionFriday video tutorial covered VLOOKUP tips and techniques for marketers. This week's video explores the INDEX MATCH alternative … [Read more...]

Written by Annie · Categorized: Excel · Tagged: Excel Formulas

Mar 28 2014

How To Find Text Within Text In Excel #FunctionFriday

Update: Based on questions I've received, I added the Misc Notes section to the end of this post. Continuing with our #FunctionFriday series, today … [Read more...]

Written by Annie · Categorized: Excel · Tagged: Excel Formulas, Google Analytics, Google Analytics Custom Reports, WordPress

Feb 21 2014

21 Real-World Examples Of Concatenating Marketing Data In Excel

Hey! Welcome to another edition of #FunctionFriday! One of Excel’s Swiss army knives for marketers is the ability to concatenate things and stuff. Oh, … [Read more...]

Written by Annie · Categorized: Excel · Tagged: AdWords, Excel Formulas, Function Friday, Screaming Frog

Feb 14 2014

Easiest Way To Calculate Percent Delta in Excel

When To Use It A bedrock of marketing is the calculation of percent change. (Real analysts call it percent delta ... just so you know.) We use these … [Read more...]

Written by Annie · Categorized: Excel · Tagged: Excel Formulas, Function Friday

Feb 08 2014

Video Walkthrough Of An Excel Dashboard

I hesitate including this video in a blog post because it's primarily promotional and was created for my seminar landing page. But I decided to blog … [Read more...]

Written by Annie · Categorized: Analytics · Tagged: Excel Charts, Excel Dashboards, Google Analytics, Google Analytics API, Seminars

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