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Annielytics Site Audit Checklist

For anyone who’s done a site of any kind — technical, architecture, SEO, PPC — you know audits can be intimidating, time-consuming, and chaotic. Basically, the things migraines are made of. My goal with this resource is to reduce that feeling of overwhelm by providing a framework for audits. 

This and my Hundreds of Tools for Marketers doc are my little gifts to the industry. 🙂

But if you want more of a turnkey, self-guided audit template, you can purchase mine for $295. This is a 140-page template with boilerplate text for each of the 18 sections of the audit and many of the individual checkpoints. There are currently 167 checkpoints, step-by-step instructions for each test, and 100+ explainer graphics.

You can view the full Google Doc here.

Learn More

If you’re looking for a fully-templated DIY site audit checklist, check out my Annielytics Site Audit Template, a 156-page document with 167 checkpoints and 100+ images that will have you doing site audits like a pro.

Comments

  1. Chris McCreery says

    March 18, 2015 at 10:28 PM

    Just wanted to say thanks for this killer checklist Annie. I’ve refer back to it quite often and share it as well 🙂

    Reply
    • Annie Cushing says

      March 19, 2015 at 9:20 AM

      Thanks, Chris! 🙂

      Reply
  2. Tim says

    March 19, 2015 at 3:36 PM

    awesome list

    Reply
    • Annie Cushing says

      April 2, 2015 at 7:00 PM

      Thanks!

      Reply
  3. Eric Itzkowitz says

    March 26, 2015 at 1:50 PM

    THANK YOU Annie! You rock!

    Reply
    • Annie Cushing says

      March 28, 2015 at 12:31 AM

      My pleasure! 🙂

      Reply
  4. todd malicoat says

    June 23, 2015 at 12:35 PM

    This document is really fantastic Annie. Obviously a huge amount of work, creating a wonderful opportunity to make any website better. Blown away with how much information you’ve stuffed into a single document.

    Reply
    • Annie Cushing says

      June 23, 2015 at 3:37 PM

      Thanks, Todd! I really appreciate this feedback! I couldn’t be happier that it’s helping so many marketers and business owners.

      Reply
  5. Smart Web Solutions says

    July 7, 2015 at 1:24 AM

    So glad I found your website, thanks for the great article and the the Checklist, I’m sure that I’ll be learning quite a few things as I make my way through it.. much appreciated…

    Reply
    • Annie Cushing says

      July 8, 2015 at 12:15 PM

      This is always the best kind of comment I can receive! Happy my resources are helping in some small way. 🙂

      Reply
  6. JOHN says

    August 20, 2015 at 1:44 AM

    Bookmarked your website for further reference, really a great share to the seo industry. One of the best share for the people like me.

    Kind Regards

    Reply
    • Annie Cushing says

      August 21, 2015 at 11:36 AM

      So happy it helps in some way!

      Reply
  7. Jorge Cunha says

    April 22, 2016 at 12:34 PM

    Hi Annie,

    Thanks for your sharing and knowledge!!!
    Keep up with a awesome work!!

    Best Regards,
    Jorge Cunha

    Reply
    • Annie Cushing says

      April 22, 2016 at 1:16 PM

      My pleasure!

      Reply
    • Annie Cushing says

      April 22, 2016 at 1:23 PM

      Thanks, Jorge!

      Reply
  8. Justin Emmett says

    November 17, 2016 at 11:59 PM

    Hey Annie, I heard about this check list at Mozcon two years ago and it still continues to dominate as a tool for approaching client SEO. Thanks for putting it together, I will continue to suggest it to my peers in Canada.

    Reply
    • Annie Cushing says

      November 20, 2016 at 7:07 AM

      Fantastic! Glad it helps!

      Reply
  9. Johnny says

    May 22, 2017 at 7:20 PM

    How often are you updating this SEO audit checklist? Thanks for sharing. This is a seriously impressive list of things to check.

    Reply
  10. Joshua says

    January 18, 2018 at 4:28 PM

    Thank you for putting this together. This sweet

    Reply
    • Annie Cushing says

      January 29, 2018 at 5:01 PM

      My pleasure!

      Reply
  11. Andy Cockayne says

    February 2, 2018 at 5:08 AM

    This checklist really is a ‘god send’, incredibly useful and is helping me keep my main clients very happy!

    Thanks very much Annie, a lot of work has obviously gone into creating this!

    Reply
    • Annie Cushing says

      February 2, 2018 at 5:12 PM

      My pleasure!

      Reply
  12. JL Faverio says

    February 23, 2018 at 11:59 AM

    Very grateful, Annie, thank you for sharing your knowledge! I’ve just downloaded your free Site Audit Checklist as well as the Tools For Marketers and I’m excited to use both of them immediately.

    Can’t wait to purchase your step-by-step guide too! In due time.

    Reply
    • Annie Cushing says

      March 5, 2018 at 1:02 PM

      Happy to help!

      Reply
  13. Subh says

    June 22, 2018 at 10:09 AM

    Bitly link not working!

    Reply
    • Annie Cushing says

      June 22, 2018 at 1:57 PM

      Which one?

      Reply
  14. Ramūnas Bruzys says

    July 18, 2018 at 4:38 AM

    This is THE ONLY ONE audit checklist I DO recommend for my SEO students and clients.
    Annie, you did amazing job! Thank you for sharing it online and supporting our community.

    Best wishes,
    Ramūnas

    Reply
    • Annie Cushing says

      July 19, 2018 at 6:14 PM

      Fantastic! I’m glad it helps!

      Reply
  15. Pedro Anselmo says

    September 1, 2018 at 12:53 PM

    Hi there Annie!

    Is the template updated from time to time?

    Thanks!

    Reply
    • Annie Cushing says

      September 3, 2018 at 10:39 PM

      Yes, Pedro. It’s updated annually.

      Reply
  16. Randy Barnett says

    September 3, 2018 at 11:30 PM

    Great article and a super reference Annie

    Reply
  17. Michelle Smith says

    September 3, 2018 at 11:33 PM

    Great article, very useful awesome checklist

    Reply
  18. Sabin Tamang says

    September 19, 2018 at 2:47 AM

    Someone referred me this template in Reddit.
    And i just checked it out.
    This is absolutely amazing specially for newbie like us.
    There are so many things that i am unaware of and through this i can learn even more.
    Thank you so much for sharing this audit template.
    Cheers.

    Reply
    • Annie Cushing says

      September 30, 2018 at 11:04 AM

      Happy to help, Sabin! ?

      Reply
  19. Mike Khorev says

    September 29, 2018 at 11:43 AM

    Annie, this was extremely helpful. I’ve been putting off a site audit that I knew I needed to do but definitely wasn’t looking forward to, and this made it go much more smoothly. Thank you!

    Reply
    • Annie Cushing says

      September 30, 2018 at 11:04 AM

      That’s fantastic, Mike! Thanks for letting me know!

      Reply

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