For anyone who’s done a site of any kind — technical, architecture, SEO, PPC — you know audits can be intimidating, time-consuming, and chaotic. Basically, the things migraines are made of. My goal with this resource is to reduce that feeling of overwhelm by providing a framework for audits.
This and my Hundreds of Tools for Marketers doc are my little gifts to the industry. 🙂
But if you want more of a turnkey, self-guided audit template, you can purchase mine for $295. This is a 140-page template with boilerplate text for each of the 18 sections of the audit and many of the individual checkpoints. There are currently 167 checkpoints, step-by-step instructions for each test, and 100+ explainer graphics.
You can view the full Google Doc here.
Learn More
If you’re looking for a fully-templated DIY site audit checklist, check out my Annielytics Site Audit Template, a 156-page document with 167 checkpoints and 100+ images that will have you doing site audits like a pro.
Just wanted to say thanks for this killer checklist Annie. I’ve refer back to it quite often and share it as well 🙂
Thanks, Chris! 🙂
awesome list
Thanks!
THANK YOU Annie! You rock!
My pleasure! 🙂
This document is really fantastic Annie. Obviously a huge amount of work, creating a wonderful opportunity to make any website better. Blown away with how much information you’ve stuffed into a single document.
Thanks, Todd! I really appreciate this feedback! I couldn’t be happier that it’s helping so many marketers and business owners.
So glad I found your website, thanks for the great article and the the Checklist, I’m sure that I’ll be learning quite a few things as I make my way through it.. much appreciated…
This is always the best kind of comment I can receive! Happy my resources are helping in some small way. 🙂
Bookmarked your website for further reference, really a great share to the seo industry. One of the best share for the people like me.
Kind Regards
So happy it helps in some way!
Hi Annie,
Thanks for your sharing and knowledge!!!
Keep up with a awesome work!!
Best Regards,
Jorge Cunha
My pleasure!
Thanks, Jorge!
Hey Annie, I heard about this check list at Mozcon two years ago and it still continues to dominate as a tool for approaching client SEO. Thanks for putting it together, I will continue to suggest it to my peers in Canada.
Fantastic! Glad it helps!
How often are you updating this SEO audit checklist? Thanks for sharing. This is a seriously impressive list of things to check.
Thank you for putting this together. This sweet
My pleasure!
This checklist really is a ‘god send’, incredibly useful and is helping me keep my main clients very happy!
Thanks very much Annie, a lot of work has obviously gone into creating this!
My pleasure!
Very grateful, Annie, thank you for sharing your knowledge! I’ve just downloaded your free Site Audit Checklist as well as the Tools For Marketers and I’m excited to use both of them immediately.
Can’t wait to purchase your step-by-step guide too! In due time.
Happy to help!
Bitly link not working!
Which one?
This is THE ONLY ONE audit checklist I DO recommend for my SEO students and clients.
Annie, you did amazing job! Thank you for sharing it online and supporting our community.
Best wishes,
Ramūnas
Fantastic! I’m glad it helps!
Hi there Annie!
Is the template updated from time to time?
Thanks!
Yes, Pedro. It’s updated annually.
Great article and a super reference Annie
Great article, very useful awesome checklist
Someone referred me this template in Reddit.
And i just checked it out.
This is absolutely amazing specially for newbie like us.
There are so many things that i am unaware of and through this i can learn even more.
Thank you so much for sharing this audit template.
Cheers.
Happy to help, Sabin! 🙌
Annie, this was extremely helpful. I’ve been putting off a site audit that I knew I needed to do but definitely wasn’t looking forward to, and this made it go much more smoothly. Thank you!
That’s fantastic, Mike! Thanks for letting me know!