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Site Audits

analytics-audit-samples-headerMy site audits are comprehensive in their breadth and depth. I start with a checklist and follow the data wherever it takes me.

Here are a few of the top-level areas addressed in our site audits:

Site Issues

Content

  • Thin Content
  • Duplicate Content
  • Hidden Content
  • Under-Optimized Pages
  • Issues with Header Tags
  • Top Pages with Low CTRs
  • Under-Optimized Landing Pages
  • Obtrusive Ads

Crawl

  • Anomalies in Crawl Rate
  • Index Bloat
  • Broken Money Pages
  • 404 Page Trends
  • 404 Page Configuration Issues
  • Server Issues
  • Low-Value Content Handling
  • Cloaking
  • Ineffective Use of Nofollow Tags
  • Navigation Indexing
  • Pagination Issues
  • Lazy Load Content Indexing

Sitemap

  • Missing Sitemaps
  • Sitemap Submissions
  • Sitemap Errors
  • Low-Quality Pages in Sitemap
  • Blocked Pages in Sitemap
  • Sitemap Optimization

Robots.txt

  • Missing robots.txt File(s)
  • Sitemap Declarations
  • Robots.txt Errors
  • Pages That Shouldn’t Be Blocked
  • Wildcards Used Ineffectively

Canonicalization

  • Homepage Canonicalization
  • Canonicalizing Duplicate Content
  • Case Issues
  • Missing Canonical Tags
  • Configuration Issues
  • Self-Referential Canonicals
  • Cross-Site Canonicals

Architecture

  • Directory Structure
  • Breadcrumb Optimization
  • Infinite Scroll Issues
  • Dynamic URLs
  • URL Configuration

Internal Links

  • Links to High-Authority Pages
  • Links to Broken Pages
  • Anchor Text Optimization
  • Daisy-Chain Links
  • Links Between Content and Money Pages
  • Linking and JavaScript

Inbound Links

  • Inbound Link Trending
  • Spammy Links
  • Best Link Opportunities
  • Backlink Recovery

Semantic Markup

  • Missing Structured Data
  • Rich Snippet Opportunities
  • Structured Data Errors
  • Local Business Markup
  • Missing Snippets

Images

  • Image Placement Analysis
  • Image Optimization
  • ALT Text Optimization
  • Image Sitemaps
  • Visibility in Image Search

Video

  • YouTube Optimization Strategies
  • Video Sitemaps
  • Video Placement Strategy
  • Video Snippet Analysis
  • Mobile Issues
  • Call to Action Analysis
  • Video on Social Media

Meta Titles

  • Missing Titles
  • Title Optimization
  • Long Titles
  • Duplicate Titles
  • Title Fix Prioritization

Meta Descriptions

  • Missing Descriptions
  • Description Optimization
  • Long Descriptions
  • Duplicate Descriptions
  • Description Fix Prioritization

Site Speed

  • Analysis of Money Pages
  • Page Caching
  • HTTP Request Analysis
  • Gzip Compression
  • Inline CSS and JavaScript
  • Asset Minification

Mobile

  • Mobile Friendly Analysis
  • Resource Blocking
  • Vary HTTP Header Issues
  • Rel Alternate and Canonical Confusion
  • Mobile Sitemaps
  • Redirect Issues
  • Mobile-Only Broken Pages
  • App Interstitial Issues
  • Media Query Analysis
  • App Indexing Issues
  • Google AMP Analysis
  • Image Optimization on Mobile
  • Mobile Site Interstitial Issues

International

  • Geotargeting
  • Mismatched Hreflang and Canonical Tags
  • Missing Hreflang Tags
  • Hreflang Errors
  • International Backlink Analysis
  • Outdated Tags

Business

  • Google My Business Analysis
  • Bing Places Analysis
  • Knowledge Graph Info Incorrect
  • Location Page Issues
  • Missing Favicon
  • Reputation Management

Social

  • Analysis of Communication Style
  • Engagement Issues
  • Missing or Ineffective Markup
  • Facebook Instant Article Opportunity
  • Video Strategy for Mobile
  • Retargeting Analysis

News

  • Article Indexing
  • News Sitemap Strategy
  • Google News Formatting Issues
  • News Video Strategy
  • Mobile Optimization
  • Mobile App Highlight Opportunity

HTTP to HTTPS Migration

  • Common Errors
  • Server Key Analysis
  • Redirect Strategy
  • Missing Canonical Tags
  • Missing Robots.txt
  • Updating Disavow File
  • Common Google Search Console Issues
  • Optimization of Google Analytics for Secure Site

Analytics Issues

Tracking Code

  • Outdated Code
  • Missing Code
  • Tracking Code Placement
  • Advertising Reporting Features
  • Social Settings

Configuration

  • User Permissions
  • Referral Exclusion
  • Cross-Domain Tracking
  • Hostname in URLs
  • Filters
  • URL Rewriting
  • Default View
  • Default Page

Data Integrity

  • Raw Data View
  • Combined Data
  • Spam/Bot Traffic
  • Excessive Sampling
  • PPC Sessions in Organic
  • Query Parameter Exclusion
  • (not set) in Reports
  • Signs of Scraping
  • Artificially Low Bounce Rates
  • Annotations
  • Personally Identifiable Information
  • Manual AdWords Tagging Override

Measurement

  • Campaign Tagging
  • Email Tagging
  • Event Tracking
  • Custom Dimensions/Variables
  • Custom Metrics
  • Data Imports
  • Remarketing
  • User-ID
  • Site Search
  • Content Grouping
  • Channel Grouping
  • Segmenting Paid Search
  • PPC Landing Pages

Conversion Tracking

  • Macro Conversions
  • Micro Conversions
  • Defunct Conversions
  • Goal Funnels
  • Ecommerce Tracking
  • Enhanced Ecommerce

Account Linking

  • AdWords
  • AdSense
  • Search Console

Mobile Apps

  • Property Strategy
  • Mobile App Postbacks
  • Crashes and Exceptions
  • App Speed
  • App Events
  • Google Play

Cost

An audit costs $8,000 for a site with up to 20k pages, $9,000 for 20-50k pages, or $10,000 for 50k+ pages.

Note: For an estimate of pages on your search for site:yoursite.com (without the quotes) in Google. (So for my site I’d search for site:annielytics.com.) Also, include a third-party sites you have content on. For example, if you use a service like Eventbrite and have 5,000 pages on Eventbrite that you also want to be looked at, include that total in your overall page count.

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Questions?

Have questions? You can fill out the short form below.

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