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Jun 13 2013

Give Your Data an Extreme Makeover

Annie Cushing on making data sexy

I had the privilege of speaking at SMX Advanced today in Seattle with other data aficionados. I took a slightly different approach (for me at least) and addressed the psychological reasons we, as marketers, need to sexy up our data if we want people to, you know, actually ACT on it.

So here’s the Slideshare presentation:

And here’s the bit.ly bundle with all the links I shared in the presentation.

Written by Annie · Categorized: Excel · Tagged: Excel, Excel Charts

Comments

  1. Lee L Kennedy says

    June 21, 2013 at 12:28 PM

    Came here from http://searchengineland.com/dashboard-series-creating-combination-charts-in-excel-163529. Love that post, and I especially love this presentation!

    The idea of keeping reports simple and intuitive so clients use their Automatic Brain instead of their Reflective Brain is really smart. I feel like I’ve subconsciously known that but, until now, didn’t know how to put it into words. Should help me a lot in justifying to the boss my seemingly pointless reporting formatting! Thank you!

    Reply
    • Annie Cushing says

      June 23, 2013 at 12:52 AM

      You’re very welcome, Lee! Glad it struck a chord with you. 🙂

      Reply
  2. Mario T Arruda says

    July 27, 2013 at 8:30 PM

    Dear Annie , congratulations , a very good presentation and funny. I came across from your article about Office MAC 2011 and PivotTables/Charts (bug). Office for MAC sometimes &^&*, but I refuse to work with Microsoft OS. Already bookmarked your page and going to follow closely.

    Reply
    • Annie Cushing says

      July 28, 2013 at 10:16 AM

      I actually love the Mac OS, but I’m dependent enough on Excel that I had to incorporate more PC into my workflow.

      Reply
      • Sheeloo says

        September 27, 2017 at 8:56 AM

        I wanted to use Mac without leaving Windows Excel so I used VMWare to install Windows 10 on my MacBook Air… now I have best of both worlds.

        Reply

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